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J Acupunct Res > Volume 30(4); 2013 > Article
Jun, Nam, Lee, Kim, Lim, Lee, and Lee: Research on Ways to Attract Foreign Patients Based on Analysis of Foreign Patients Who Visited Hospital of Korean Medicine
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Abstract

Objectives :

The purpose of this study is to analyze actual status of foreign patients who visited hospital of Korean medicine and suggest developmental direction of korean medical tourism.

Methods :

This study includes 675 foreign patients who visited spine-specialized hospital of Korean medicine from January 1, 2012 to December 31, 2012. Based on computerized medical records, patients’ age, gender, country, date of initial and last visit, chief complaint, treatment period and species of treatment were collected. These data were used for analyzation of actual condition of medical tourism at hospital of Korean medicine.

Results :

A total of 675 foreign patients visited spine-specialized hospital of Korean medicine. 395 patients(59 %) were female and the forties was the most common by ages. Patients from Japan were the most common followed by Russia and United States of America. Patients visited hospital 5.1 times during 27.4 days in average. There were 526 cases of spinal pain and only 52 cases were non-musculoskeletal disease. The most frequently performed treatment was general acupuncture treatment while moxibustion and bee venom acupuncture were remarkably infrequently treated.

Conclusions :

The result of this study suggests potential possibility of development of Korean medical tourism focused on disease cure as well as current trend of beauty and Korean medical experience at the Korean medical tourism field.

Fig. 1.
Distribution of foreign patients according to age and gender
acupunct-30-4-107-11-f1.gif
Fig. 2.
Distribution of foreign patients according to age and gender
* : others include Italy, Brazil, United Kingdom, Australia, Austria, Canada, Indonesia, India, Singapore, United Arab Emirates, Kyrgyzstan, Spain, Mongolia, Ukraine, Belgium, Netherlands, Hongkong, Philippines, Qatar, Uzbekistan, Azerbaijan, Swiss, Sweden, Romania, New Zealand, Republic of South Africa, Greece, Nigeria, Nepal, Denmark, Lithuania, Malaysia, Venezuela, Vietnam, Bosnia, Ireland, Ecuador, Jordan, China, Costa Rica, Thailand and Turkey.
acupunct-30-4-107-11-f2.gif
Fig. 3.
Distribution of foreign patients according to month
acupunct-30-4-107-11-f3.gif
Fig. 4.
Distribution of foreign patients according to number of visit
acupunct-30-4-107-11-f4.gif
Table 1.
Distribution of Foreign Patients According to Musculoskeletal Chief Complaint
Chief complaint Cases(%)(n=650)
Low back pain 298(45.8 %)
Neck pain 225(34.6 %)
Knee pain 51(7.8 %)
Ankle, foot pain 25(3.8 %)
Shoulder pain 23(3.5 %)
Hip joint pain 8(1.2 %)
Wrist, hand pain 6(0.9 %)
Lower limb pain 4(0.6 %)
Upper limb pain 3(0.5 %)
TMJ disorder 3(0.5 %)
Thoracic pain 3(0.5 %)
Elbow pain 1(0.1 %)
Table 2.
Distribution of Foreign Patients According to Non-musculoskeletal Chief Complaint
Chief Complaint Cases(%)(n=52)
Chuna manipulation experience 18(34.6 %)
Beauty 17(32.7 %)
Internal medicine 9(17.3 %)
Body shape correction 2(3.8 %)
Hemiplegia 2(3.8 %)
Dermatology 1(2.0 %)
Psychiatry 1(2.0 %)
Tonic medicine 1(2.0 %)
Medical examination 1(2.0 %)
Table 3.
Distribution of Foreign Patients According to Treatment
Treatment Cases(%)(n=561)
Acupuncture 483(86.1 %)
Pharmacopuncture 460(82.0 %)
Herbal medicine(pill) 435(77.5 %)
Chuna manipulation 400(61.4 %)
Herbal medicine(decoction) 227(34.9 %)
Therapeutic exercise 112(17.2 %)
Electroacupuncture 109(16.7 %)
Moxibustion 24(3.7 %)
Bee venom acupuncture 20(3.1 %)

VI. References

1. Ministry of Health and Welfare, Ministry of Culture, Sports and Tourism. Strategic Approach to promote Korean Oriental Medical Tourism. Seoul: Ministry of Health and Welfare, Ministry of Culture, Sports and Tourism. 2010;1–19.

2. Korea Health Industry Development Institute. 2010 Statistics on International Patients in Korea. Seoul: Korea Health Industry Development Institute. 2011:66.

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5. Korea Culture and Tourism Institute. Strategic Approach to promote Korean Oriental Medical Tourism. Seoul: Korea Culture and Tourism Institute. 2009:1–170.

6. Lee HS, Chun HJ, Kim KH. Choice Attributes of International Medical Tourism Consumers. International Commerce and Information Review. 2010;12(4):345–62.
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11. Korea Health Industry Development Institute. 2011 Statistics on International Patients in Korea. Seoul: Korea Health Industry Development Institute. 2013:1–41.

12. Ministry of Culture, sports and Tourism, Korea Tourism Organization. Korea Medical Tourism overview 2012. Korea Tourism Organization. 2011;14–66.

13. Korea Tourism Organization. Medical tourism marketing research. Korea Tourism Organization. 2008;27–32.

14. Kim WJ, Choi YM. Korea Medical Tourism Growth Strategy and Implementation Status. Institute for International Trade. 2010;9(27):1–26.

15. Cho YS. A Study for the Effect of Medical Tourism Service Failure and Recovery on Medical Tourist Trust and Behavioral Intention-Focused on Japanese Medical Tourist. In: Proceedings of the Aviation Management Society of Korea Autumn Conference; 2009 Dec 4; Seoul, Korea. Goyang: Aviation Management Society of Korea. 2009;

16. Yoon BK, Lee EM. An Exploratory Study on Research Trends and Future Tasks in Korea Traditional Medical Tourism. Journal of Tourism and Leisure. 2012;24(6):117–35.

17. Lee KE, Jeong JE, Lee YS. A Strategy for Improving Korean Medical Tourism Competitiveness in International Market. In: Proceedings of the KAIS Spring conference; 2010 May 28–29; Choenan, Korea. Choenan: Korea Academia-Industrial Cooperation Society. 2010;



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